Photo sharing app Instagram will now let you post content to multiple accounts at the same time, Techcrunch reported.
Though the new feature has not been officially announced, Instagram confirmed the change after the option appeared for some users while using the application.”We are rolling out this feature to provide a better experience for people who often post to multiple accounts,” an Instagram spokesperson said.
According to reports the option of “self-regram” will appear when a user is about to share a new post. Underneath the options to tag people and mark location, a new option of “Post to Other Accounts,” will appear which will let users toggle on where else they would like to publish the post.
The feature will become available to all iOS users, but there’s no word on if or when it will come to Android.
The change is the latest among several that have appeared at Instagram over the past several months. Last month, Instagram began testing “creator accounts” for influencers, celebrities, and others who are more than normal users. The service also rolled out direct voice messaging to all users in December.